The Effect of Consumer Demographic Characteristics on Aspects Towards Brands and Logos: A Research on Sectoral Basis

Book chapter > Chapter Vocational Book · 2016

Authors: HANDAN GÜLER İPLİKÇİ, Işıl AKTUĞLU

2016 Business Strategies, Chapter Vocational Book, Lambert Academic Publishing, International, 2016

DOI: 10.1080/14747731.2017.1274156

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