Football Culture and Sponsorship from the Perspective of World Cup Concept
Articles > Article · 2007
Authors: Şadiye Emet GÜREL
Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, International Refereed University Journal, International, EBSCO, 2007, vol 8, pp 79-90
Summary
<p>The World Cup, which was firstly organized in 1930 by the efforts of Jules Rimet, the head of International Football Federation (Fédération Internationale de Football Association - FIFA) and became a significant event in the world agenda from the date of first organization, is one of the most important events of the football background. The world cups taking part among the most important sportive activities together with the Olympics Games, are supported by the comprehensive marketing communication campaigns of today and attract great attention of people. The World Cups that capture the imagination power of a world, once of every four years thus promise a great pleasure of watching which can be assessed as the most important proof representing that the football can not only be considered as a football activity. Since the world cups which based on presenting the world football to the masses and are organized depending on a planned schedule is such a current event, they also become an effective tool involved in the sponsorship activities. In respect of such meaning, it can be possible to qualify the World Cups that is taking part among the most excitement events of the world as a platform enabling the organizations to reach the potential and present customers through an effective communication tool as well as an effective concept towards the sponsorship activities.</p><p><strong>Key Words:</strong> World Cup, Sport, Football, Sponsorship, Marketing Communication.</p>