Impact of Individual Cultural Differences on TV Commercials Effectiveness
Articles > Article · 2010
Authors: Begüm Maral, Miray BAYBARS, AYŞE GÜL BAYRAKTAROĞLU
International Journal of Emerging and Transition Economies, Refereed Journals of Other Institutions, International, TR DİZİN (ULAKBİM), 2010, vol 3, pp 228-247