Effect of Çeşme and Chios Port Services on Visitor Satisfaction
Kitapta bölümler > Araştırma Kitabı · 2020
Yazarlar: ESİN ÖZKAN, Nilgün AVCI, Selcen Seda TÜRKSOY, Samet Can CURKAN, Mehmet Alper NİSARİ
Travel and Tourism: Sustainability, Economics, and Management Issues, Araştırma Kitabı, Springer Nature Singapore Pte Ltd., Diğer, Uluslararası, 2020, ss 193-206, Singapur
Özet
<p><div class="KeywordGroup" lang="en" style="box-sizing: border-box; margin-bottom: 24px; color: rgb(51, 51, 51); font-family: Georgia, serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.102px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(252, 252, 252); text-decoration-style: initial; text-decoration-color: initial;"></div></p><section class="Abstract" id="Abs1" tabindex="-1" lang="en" style="box-sizing: border-box; display: block; outline: none; padding-top: 0px; color: rgb(51, 51, 51); font-family: Georgia, serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.102px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(252, 252, 252); text-decoration-style: initial; text-decoration-color: initial;"><p id="Par1" class="Para" style="box-sizing: border-box; overflow-wrap: break-word; word-break: break-word; margin-top: 1em; margin-bottom: 1.2em;">Guest satisfaction is one of the most important issues in the service industry. It can be defined as individuals’ judgments after their service experiences, which affect their purchasing decisions as well as recommendations they give to others. Many studies have investigated the importance of service quality for customer satisfaction. This study aimed to determine the effect of ferry terminal service quality on customer satisfaction. Ferry terminals are important for customer satisfaction since they present the first image of the tourist destination. As such, these terminals are related to the competitiveness of destinations. While there have been many studies on the effect of airport terminal service quality on customer satisfaction, relatively few have considered the effect of ferry terminals. This study, therefore, investigated the effect on customer satisfaction of ferry terminal service quality at Çeşme and Chios. In 2017, 140,811 guests visited Chios island while 139,344 visited Çeşme. As a result of simplified visa regulations, the number of passengers carried between Chios and Çeşme ferry terminals has greatly increased. For this study, questionnaires (with scales for service quality and customer satisfaction, along with demographic questions) were administered to passengers at Chios and Çeşme terminals between November 2017 and June 2018. SPSS was used to analyze the obtained data.</p><p id="Par1" class="Para" style="box-sizing: border-box; overflow-wrap: break-word; word-break: break-word; margin-top: 1em; margin-bottom: 1.2em;">Keywords: <span class="Keyword" style="letter-spacing: 0.102px; display: inline-block; background-color: rgb(242, 242, 242); border-radius: 2px; margin-bottom: 0.3em; margin-right: 0.3em; padding: 0px 0.2em;">Customer satisfaction </span><span class="Keyword" style="letter-spacing: 0.102px; display: inline-block; background-color: rgb(242, 242, 242); border-radius: 2px; margin-bottom: 0.3em; margin-right: 0.3em; padding: 0px 0.2em;">Çeşme </span><span class="Keyword" style="letter-spacing: 0.102px; display: inline-block; background-color: rgb(242, 242, 242); border-radius: 2px; margin-bottom: 0.3em; margin-right: 0.3em; padding: 0px 0.2em;">Chios </span><span class="Keyword" style="letter-spacing: 0.102px; display: inline-block; background-color: rgb(242, 242, 242); border-radius: 2px; margin-bottom: 0.3em; margin-right: 0.3em; padding: 0px 0.2em;">Terminal services </span></p></section>