An empirical model for brand attachment, brand affect, perceived brand quality and brand trust’xxs effects on social media consumer engagement
Bildiriler > Özet Bildiri · 2017
Yazarlar: Nahit Erdem KÖKER, Deniz MADEN TOMASELLI
Current Debates in Social Sciences Cudes, Uluslararası, Sözlü Sunum, Özet Bildiri, 2017-2017