Gender Differences in the Perception of Advertisements: An Eye Tracking Approach

Book chapter > Chapter Vocational Book · 2019

Authors: Işıl AKTUĞLU, Ayşen TEMEL EGİNLİ, Sinem YEYGEL ÇAKIR, Emine Özen OKAT

Contemporary Approaches in Social Science Researches, Chapter Vocational Book, E-BWN - Bialystok, International, 2019, pp 425-434, Poland

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