REKLAMLARDA MİLLİYETÇİLİK: ADALET VE KALKINMA (AK PARTİ) PARTİSİNİN ANAYASA REFERANDUMU REKLAMLARI ÜZERİNE BİR İÇERİK ANALİZİ
Makaleler > Tam Makale · 2018
Yazarlar: Mehmet TOKATLI, Zöhre AKYOL
Erciyes İletişim Dergisi, Uluslararası, 2018, cilt 5, ss 258-274
DOI: 10.17680/erciyesakademia.353383
Özet
For Corporations, Advertising has been one of the most effective tools in order to persuade publics for many years. In this persuasion progress, different strategies and approaches tried to be found in order to raise of the effectiveness of ads. At this point, adding nationalist images on ads became one of the strategy in order to create a emotional bond between corporations and their target public. Today, many corporations try to persude publics according to their purposes by using Turkish flag, historical icons and personalities, Turkish folk songs in their ads. This nationalism appeal strategy most commonly use in political ads. Major political parties of Turkey keep using nationalism appeal in their election campaigns and ads for many years. The purpose of this paper is understanding that how Justice and Development party is use nationalism appeal in their referendum ads and answering which nationalist image they use mostly. In this paper, both advertising and nationalism be clarified and content analysis be applied on ads of Justıce and Development Party during the April 16 Constituonal Referendum process.