Creating Experience in The Digital World: A Conceptual Study on Gamification as a Medium to Reach The New Generation Consumer
Book chapter > Chapter Vocational Book · 2020
Authors: Sinem YEYGEL ÇAKIR, Işıl AKTUĞLU
New Communication Approaches in the Digitalized World, Chapter Vocational Book, Cambridge Scholars Publishing, International, 2020, pp 18-43, Australia