Destinasyon Pazarlamasında Fırsat Gücü Olarak Coğrafi İşaretli Ürünlerin Halkla İlişkiler Metotlarıyla Tanıtımı
Makaleler > Tam Makale · 2023
Yazarlar: Tatlıcıoğlu, Yaşar Onur
Selçuk Turizm ve Bilişim Araştırmaları Dergisi, Uluslararası, 2023
Özet
In the content of the study; It has been determined as a basis that the geographical indication products of the cities that have the vision of raising awareness about their unique values can be evaluated by publicity methods. In this context; with reference to Beyşehir, the relative deficiencies about awareness and demand of geographical indication products constitute the basis of the study. At this point; the idea that the efforts for geographical indication products are generally focused on the geographical indication registration phase and the relative deficiencies in the subsequent awareness and demand phases have made it essential to build a roadmap for the relevant problematic as a result of this study.The study are planned in the destination marketing, geographical indication / unique gastronomy values and publicity methods in the Beysehir region. When the literature is reviewed; geographical indication products, destination marketing and publicity centered academic publications are relatively inadequate, Literature Review is determined as a methodology and a contribution to the literature is envisaged. On the other hand, it is thought that it can be decisive in terms of awareness and demand by bringing together unique gastronomy products with ready to use concrete publicity techniques. The results are the destination marketing process; coordinated by communication specialists, tourism planners and city managers, it can be listed as; ready for apply recommendations, which are envisaged to be effective, such as carrying out under the control of a city foundation, promoting regional products in restaurant menus that welcome tourists, highlighting geographical indication products at prominent destination points, and to become listed on digital sales channels.