Gender Differences in the Perception of Advertisements: An Eye Tracking Approach

Conference paper > Summary Text · 2018

Authors: Işıl AKTUĞLU, Ayşen TEMEL EGİNLİ, Sinem YEYGEL ÇAKIR, Emine Özen OKAT

XV. European Conference on Social and Behavioral Sciences, Turkey, International, Verbal, Summary Text, 2018-2018, pp 17-17

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