Validity-Reliability Study of the Motivation Scale for Sports Followers to Interact with Sports Clubs on Facebook and Instagram, and Study of Sports Followers According to Various Variables*
Articles > Article · 2023
Authors: Pelin GÖNKEK, Erdinç DEMİRAY, Ramazan Timuçin GENÇER
Eurasian Research in Sport Science, International Refereed University Journal, International, Index Copernicus, 2023, vol 8, pp 119-142
DOI: 10.29228/ERISS.35
Summary
<p>Sports managers need to act strategically to gain a competitive advantage by taking steps in line with the wishes and needs of individuals who follow sports. Therefore, it has been important to determine the motivations of sports club followers on social media, which are followed by large masses. Understanding these motivations can make it easier for managers in sports clubs to gain a competitive advantage through social media by adopting the strategic choice approach (SCA). This study aims to conduct a Turkish adaptation study of the motivations to interact with sports clubs on Facebook and Instagram scale developed by Machado, Martins, Ferreira, Silva, and Duarte (2020) and to examine the differences between these motivations according to various variables. In addition, a perspective that will enable sports clubs to adopt SCA in their Instagram and Facebook applications has been discussed. 552 people who follow different sports clubs on Facebook and Instagram applications participated in the research. Item analysis and confirmatory factor analysis based on the 27% mean difference between the upper and lower groups were applied to the data obtained from the Turkish version of the scale, and internal consistency coefficients for the sub-dimensions were calculated. SPSS Statistics 28 and LISREL 8.51 package programs were used to analyze the data. In the analysis of the data, Mann-Whitney U and Kruskal Wallis-H analysis were used to determine differences in terms of various variables. As a result of these findings obtained from the Turkish adaptation study of the Sports Followers’ Motivation to Interact with Sports Clubs and Facebook and Instagram Applications Scale used in the research, it was determined that the scale is a valid and reliable measurement tool. Significant differences were determined in the interaction motivations of the sports followers participating in the research in terms of gender, age, education level, sport type, and Facebook and Instagram usage preferences. It has been determined that sports followers’ motivation for rewards in Facebook and Instagram applications is similarly high, but their motivation for searching for information is low.</p>