KURUMSAL SOSYAL SORUMLULUK KAMPANYALARININ GENÇ TÜKETİCİLERİN MARKA BİLİNİRLİĞİ ÜZERİNDEKİ ETKİSİ: UYGULAMALI BİR ARAŞTIRMA
Book chapter > Chapter Research Book · 2018
Authors: Lale Barçın AKA
1st International Conference on Cultural Informatics, Communication & Media Studies Proceedings E-Book, Chapter Research Book, 1st International Conference on Cultural Informatics, Communication & Media Studies Proceedings E-Book, Other, International, 2018, pp 278-284, Turkey, Aydın