Building Sustainable Value Through Social Responsibilty Campaign: An Analysis of The Most Successful Social Responsibility Campaign of Turkey, “Turkcell-Kardelenler (Snowdrops)”
Book chapter > Chapter Other Book · 2009
Authors: Çisil Sohodol Bir, Mine YENİÇERİ ALEMDAR, NAHİT ERDEM KÖKER
Marketing Management: From Theory to Implementation, Chapter Other Book, Athens Institute For Education And Research, Other, International, 2009, pp 261-277, Turkey