A CONTENT ANALYSIS ON SOCIAL MEDIA COMMUNICATION RULES OF NATIONAL AND INTERNATIONAL SPORTS FEDERATIONS
Conference paper > Summary Text · 2023
Authors: Pelin GÖNKEK, Ramazan Timuçin GENÇER
21. Uluslararası Spor Bilimleri Kongresi, Türkiye, Antalya, International, Verbal, Summary Text, 2023-2023, EBSCOhost, pp 82-82
Summary
<p>This research addressed the functioning and supervision of social media within the sports industry, which is an important part of today's world's digital organizational communication strategies. The research aims to examine the communication rules of national and international sports federations regarding social media applications. The qualitative research method was used in the research. The social media communication rules of 39 national and 37 international sports federations, all of which are recognized by the International Olympic Committee, were analyzed on their websites. As a data collection tool, the social media communication rules of National and International sports federations were collected using the document analysis method. Thematic coding was done by applying content analysis to the data obtained after the document analysis. Considering the results of the study, it is seen that international sports federations, which have social media communication rules, have a more sophisticated structure than national sports federations. Based on the results of the study, international sports federations, which have social media communication rules, have a more sophisticated structure than national sports federations. However, it has been determined that both national and international sports federations have some inconsistencies within themselves. </p>