A Descriptive Analysis of the Use of Artificial Intelligence in Corporate Communication
Conference paper > Full Text · 2025
Authors: Şadiye Emet GÜREL, Mikail Batu
11. International CEO (Communication & Economics & Organization) Congress, Portugal, Portalegre, International, Verbal, Full Text, 2025-2025, pp .-.
Summary
<p>With the acceleration of globalization and digitalization, technological transformation has profoundly reshaped the structure and dynamics of corporate communication. Traditional communication models have been replaced by data-driven, interactive, and AI-supported approaches. In parallel with these transformations, artificial intelligence has become a strategic tool that accelerates, personalizes, and enhances communication and interaction processes within and outside organizations. Technologies such as data analytics, machine learning, natural language processing, deep learning, and artificial neural networks have contributed to making corporate communication more effective and data-driven. This study examines the use of artificial intelligence in corporate communication from a conceptual perspective. It explores the role and significance of AI in corporate communication, its areas of application, and its impacts through descriptive analysis. Building upon the significance and role of AI in corporate communication, the study aims to contribute to the literature and serve as a foundation for future research. The findings indicate that AI enhances the efficiency, effectiveness, and data-driven nature of corporate communication. In this context, ethical considerations, security, and human resources emerge as critical factors for the sustainable and successful implementation of AI in corporate communication.This study provides a corporate framework for integrating AI technologies into corporate communication strategies and is expected to serve as a foundational reference for future research.</p><p><br></p><p><strong>Keywords: </strong>Corporate communication, technology, digitilization, artifical intelligence, digital transformation.</p>