The Influence of the Transtition to Latin Alphabet Period on Newspaper Advertisement
Articles > Article · 2015
Authors: Murat ÇELİK
Global Media Journal, International Refereed University Journal, International, EBSCOhost, 2015, vol 6, pp 184-201
Summary
<p>With the breakthroughs experienced in many areas at the first years of the Turkish republic, it was a period of change and transformation. One of the most important developments that provided these change an transformation was the transition to the Latin alphabet, with the best known expression Letter's Reform. The process of the transition to the Latin alphabet in the Turkish Republic started legally first at the date of 20 May 1928 "the law of the acceptance of the numbers" then at the 3rd of November 1928 with the number of 1353 "the law of the acceptance and the use of Turkish alphabet" then the 1st of December 1928 the Turkish press was obligatory to use latin alphabet and it was completed at the 1st of January 1929 the use of Latin alphabet has been obligatory progressively (the given time was up to june 1929) in to public institutions. This drastic change of the use of the Latin alphabet affected seriously many areas as well as the advertising field. In this study the efect of this reform , which has been implemented by the administration in a short period of time, to the advertisement on the newspapers of this period will be investigated. In this context, the advertisements taken place in the major newsletters Cumhuriyet and Hâkimiyet-i Milliye of the period between June 1928 and December 1928 are analysed content analysis. </p>