Complaint Management through the E-State Portal: Is Digitalization Actually Beneficial?
Conference paper > Full Text
Authors: Elif ÜSTÜNDAĞLI ERTEN
ISCDISD 2023, , , International, Full Text, pp 1-1
DOI: 10.3390/proceedings2024101001
Summary
Complaint management is a crucial strategic instrument utilized by businesses to recognize and eliminate customer discontentment, with the aim of retaining customers, enhancing profitability, and augmenting service quality perceptions [...]