A Semiotic Analysis on Google Doodles with the Theme of April 23 National Sovereignty and Children’s Day
Conference paper > Full Text · 2023
Authors: Şadiye Emet GÜREL, Büşra Çetin
World Children Conference IV, Northern Cyprus, Lefkoşa, International, Verbal, Full Text, 2023-2023, pp 417-425
Summary
<p>Google Doodle -GDoodle-; these are temporary logo changes made by Google, a world-renowned technology company, to celebrate special days, events, achievements, and people, or to raise awareness about a particular issue. GDoodle designs, located on Google’s home page, have attracted the attention of the masses since 1998 when they were first published. Remarkable, artistic, and humorous qualities; it has enabled GDoodle designs to gain followers from all segments of society, not just advertisers. Within the scope of this study, it is aimed to examine the Google Doodle designs, which are about the April 23 National Sovereignty and Children’s Day. In the study, which was designed with a qualitative method, Google Doodle designs with the theme of April 23 National Sovereignty and Children's Day were examined by the semiotic analysis method. The sample of the study consists of Google Doodle designs published between 2019-2023. The MAXQDA qualitative data analysis program was used to interpret the research data. It is thought that the study is important in terms of analyzing the events related to April 23, National Sovereignty and Children’s Day, the world’s first children’s day, through a different medium and examining GDoodle designs in detail. From the findings obtained in the study, it was observed that simple, plain, colorful, and entertaining imagery was preferred in the April 23 National Sovereignty and Children’s Day-themed GDoodle designs, and the image of the child and the Turkish flag was frequently used. </p><p><br></p><p><strong>Keywords: </strong>April 23 National Sovereignty and Children's Day, Google Doodle, Design, Semiotic Analysis.</p>