Factors Influencing Charity Shop Customers’ Intention to Use Online Charity Shops
Articles > Article · 2019
Authors: Samet Can CURKAN
GAZIANTEP UNIVERSITY JOURNAL of SOCIAL SCIENCES, International Refereed University Journal, International, TR DİZİN (ULAKBİM), 2019, vol 18, pp 597-622
Summary
<p>With the rise of e-commerce in recent years, many charities have started selling online mainly through their online shop or their eBay shop. This paper aims to understand the factors that determine charity shop customers" intention to use online charity shops by adopting the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). Furthermore, the study aims to identify current and future online charity shop customers in terms of their demographic characteristics particularly age and gender, and their experience with charity shops. The results revealed that performance expectancy significantly affects charity shop customers" intention to use online charity shops. Charity shop customers believe that online charity shops are useful in their daily life and increases their productivity in accomplishing shopping tasks more quickly. </p><p><b>Keywords</b>: UTAUT2, online charity shops, behavioural intention, charity shop customers <br></p>