The Relationship Between Young Consumers' New Ecological Paradigm Scores and Their Willingness to Compromise on Logistics Service Quality
Articles > Article · 2026
Authors: Miray BAYBARS
Abant Sosyal Bilimler Dergisi, National Refreed University Journal, International, TR DİZİN (ULAKBİM), 2026, vol 26, pp 22-41
Summary
Increasing ecological awareness, particularly among young people, requires businesses to align their logistics quality with consumer expectations. The present study aims to examine what kind of compromises young consumers are willing to make in certain components of logistics service quality (e.g., speed, packaging, etc.) for the sake of ecological sustainability. This study uses survey data collected from university students in Izmir, aiming to reveal how New Ecological Paradigm (NEP) scores of young consumers influence their decisions in the context of online shopping logistics. The results indicate that young consumers with high NEP scores are willing to compromise on delivery speed and brand preferences in favor of sustainability, but are relatively less willing to compromise on cost and convenience.