Consumer Responses to Swine Flu (H1N1) Threat and Fear Arousing Communications:The Case of Turkey
Book chapter > Chapter Vocational Book · 2017
Authors: Ayla ÖZHAN DEDEOĞLU, Keti VENTURA
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, Chapter Vocational Book, Springer, International, 2017, pp 249-256, United States Of America